SMART BOWL – INTELLIGENT BOWL AND COLLAR FOR DOGS

The Mecosystem “SmartBowl” has been nominated for the shortlist of the coveted Cannes Lion Awards 2015. The development team of the advertising network Ogilvy Düsseldorf and the product design agency dreikant have thus already achieved a great success. Together with other technology partners, the current prototype study is currently being further developed to series production readiness.

DESIGN AWARDS AND PRESENTATIONS

  • 2016 – Award DESIGN EXTRA-ORDINARY: In the 2016 ADC competition, the Smart Bowl received the bronze award in the DESIGN EXTRA-ORDINARY category. The development team of the advertising network Ogilvy Düsseldorf and the product design agency dreikant have already achieved a great success.
  • 2016 – THE ONE SHOW NewYork: In May 2016 in NewYork during THE ONE SHOW the SmartBowl will be presented to the American market.
  • 2015 – Cannes Lions: The SmartBowl was shortlisted for the internationally coveted Cannes Lions Stage 2015
FIRST MECOSYSTEM FOR DOGS

Together, Ogilvy and dreikant are developing an intelligent Mecosystem for dogs. Consisting of the SmartBowl bowl, SmartCollar collar, a mobile phone app and NFC chips for dog food packaging, dog owners can feed their darling much more accurately, monitor activity and thus respond more specifically to the needs of their best friend. For retail groups, the system can open up new distribution channels and enable deeper customer loyalty.

TIMELESS DESIGN AND TECHNICAL REFINEMENTS

The feeding bowl consists of a high-quality wooden body and a food-safe Corian inlay. The base hides the electronics, which can be charged without contact. The bowl recognizes different dogs by the SmartCollar collar. The SmartCollar collar is practically a Smartwatch for dogs. The collar transmits activity data from the pedometer and GPS to the bowl or directly to a mobile phone app. Through appealing and intuitive user interfaces from Ogilvy, the dog owner is shown the dog’s activity and the amount of food required. An integrated scale and LED display in the bowl helps to fill in the optimal amount. The bowl recognizes by NFC which food is filled in. Via the app, the dog owner can reorder his favourite food directly.

Leistungen
CI / CD, Model making, Product design, Product development, Prototyping, Rendering, Visualization
Branche
Advertising, Consumer
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